Edric Woo

The Tara Keely Collection by Edric Woo features the bridal industry's hottest styles

View Tara Keely Wedding Dress Collection.

The Tara Keely Collection features the bridal industry's hottest styles. Edric Woo is the Designer of Tara Keely Bridal Collection, A division of JLM Couture.

In 2006, JLM Couture discovered Edric Woo, a Singapore-born and trained bridal designer – and named him as the head designer of Tara Keely.  

“Edric has a sensational grasp for how the contemporary bride wants to feel and his flawless, stunning designs are reflective of this understanding,” says Joe Murphy, President of JLM Couture. “Tara Keely offers unparalleled bridal gowns in style and fit for its price point.”  

Edric Woo says he’s inspired by the Paris couture houses of the 1940’s and 1950’s, and reinvents the bridal gown with a fashion-forward twist of glamour and elegance.  

“I am passionate about combining the elements of tradition and innovation,” Woo says. “My energy is focused on making the bride look beautiful in a sleek, glamorous way.”

Born in Singapore, Woo began sketching dresses as a child. His liking for design led him to study fashion at La Salle College of Arts in Singapore. Upon graduation, he served as head designer for the Singapore Armed Services where he created lavish and ornate costumes for the forces’ drama troupe.  

Prior to joining JLM Couture, Woo spent four years designing bridal wear for the respected couture bridal designer Richard Glascow.  

His greatest satisfaction is designing gowns that make a bride feel confident, which is possible through his meticulous attention to fit and his love of intricate detailing.

View Tara Keely Wedding Dress Collection.