Tara Keely Collection features the bridal industry's hottest styles.
Edric Woo is the Designer of Tara Keely Bridal Collection, A division
of JLM Couture.
2006, JLM Couture discovered Edric Woo, a Singapore-born and trained bridal
designer – and named him as the head designer of Tara Keely.
has a sensational grasp for how the contemporary bride wants to feel and his
flawless, stunning designs are reflective of this understanding,” says Joe
Murphy, President of JLM Couture. “Tara Keely offers unparalleled bridal gowns
in style and fit for its price point.”
Woo says he’s inspired by the Paris couture houses of the 1940’s and 1950’s,
and reinvents the bridal gown with a fashion-forward twist of glamour and
am passionate about combining the elements of tradition and innovation,” Woo says.
“My energy is focused on making the bride look beautiful in a sleek, glamorous
in Singapore, Woo began sketching dresses as a child. His liking for design led
him to study fashion at La Salle College of Arts in Singapore. Upon graduation,
he served as head designer for the Singapore Armed Services where he created
lavish and ornate costumes for the forces’ drama troupe.
to joining JLM Couture, Woo spent four years designing bridal wear for the
respected couture bridal designer Richard Glascow.
His greatest satisfaction is designing gowns that make a bride
feel confident, which is possible through his meticulous attention to
fit and his love of intricate detailing.
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